WE: Dream Play Persist Elevate
Nike Retrospect 2022
Explore, experience, and celebrate Nike's collective journey.
Logo · Poster · Curatorial · Motion · Collateral
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WE: is an exhibition that showcases Nike's extensive collection of photo and video advertisements, commemorating their iconic and enduring legacy. It centers on providing viewers with an immersive experience, highlighting the brand's journey, evolution, and impact on sports and culture.
Brief:
Curate an exhibition featuring Nike’s extensive collection of still and moving image advertisements, commemorating their legacy. Design a logo and poster that capture the exhibition’s theme and concept.
Challenge:
Creating an identity reflecting both Nike's legacy and all their advertisements.
Balancing Nike's brand identity with the unique theme of the exhibition.
Solution:
WE: is a concept derived from the four reoccurring motifs found in Nike's advertisements—Dream, Play, Persist, and Elevate. These categories represent key moments in the shared journey of athletes, each uniquely portrayed in every ad. Together they form the broader narrative of Nike's collaborative legacy.
Curate an exhibition featuring Nike’s extensive collection of still and moving image advertisements, commemorating their legacy. Design a logo and poster that capture the exhibition’s theme and concept.
Challenge:
Creating an identity reflecting both Nike's legacy and all their advertisements.
Balancing Nike's brand identity with the unique theme of the exhibition.
Solution:
WE: is a concept derived from the four reoccurring motifs found in Nike's advertisements—Dream, Play, Persist, and Elevate. These categories represent key moments in the shared journey of athletes, each uniquely portrayed in every ad. Together they form the broader narrative of Nike's collaborative legacy.
Dream, Play, Persist, Elevate: represent both the individual and collective journey of athletes.
Symbol: A shift in perspective reveals the underlying unity of these themes.
