MUSEUM OF MINIMAL
Center for Art & Design
A brand system built to break boundaries with minimalism.
Visual Identity · Campaign Design · 3D Design · Collateral
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The Museum of Minimal invites visitors to immerse themselves in the essence of minimalism through the unique perspectives of various artists and designers. It not only serves as a platform for appreciation but also as a forum for critical examination and exploration of the minimalist philosophy. The museum achieves this by curating a diverse collection of artistic expressions and creative mediums, challenging conventional norms, and pushing the boundaries of minimalism.
CHALLENGE · 01
- Design a visual identity around the simple yet intricate subject of minimalism.
- It should unify various forms of minimalistic art and design.
SOLUTION · 02
- Develop an identity system centered on the foundational idea of the dotted grid, symbolizing both genesis and essential purpose — a visual reflection of minimalism's principles.
- A visual identity made to be timeless, consistent, versatile, and expansive.
Primary Logo
Subcategory Logos
