MUSEUM OF MINIMAL
Center for Art & Design
A minimalist brand identity for a minimalist museum.
Brand Identity · Poster · 3D · Collateral
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The Museum of Minimal invites visitors to immerse themselves in the essence of minimalism through the unique perspectives of various artists and designers. It not only serves as a platform for appreciation but also as a forum for critical examination and exploration of the minimalist philosophy. The museum achieves this by curating a diverse collection of artistic expressions and creative mediums, challenging conventional norms, and pushing the boundaries of minimalism.
Brief:
Develop a visual identity for a museum, showcasing various artistic expressions and creative mediums through the lens of minimalist philosophy.
Challenge:
Create a visual identity that feels unique and dynamic with clear purpose.
Solution:
Derived from a common idea found between the various minimalist interpretations, intentionality — keeping only what adds value and eliminating the rest.
Develop a visual identity for a museum, showcasing various artistic expressions and creative mediums through the lens of minimalist philosophy.
Challenge:
Create a visual identity that feels unique and dynamic with clear purpose.
Solution:
Derived from a common idea found between the various minimalist interpretations, intentionality — keeping only what adds value and eliminating the rest.
- The Dotted Grid is representative of intentionality, it offers a singular effective solution to inform all other visual elements (Logo, Type, Layout, Imagery, Illustrations, Pattern)
The dotted grid serves as the foundational tool informing the Museum’s entire visual identity; also functioning as the identity system’s pattern.
