Brief:
Develop a brand identity for an upscale hotelier reflecting biophilic design and the unique nature-driven hotel experiences offered.
Challenge:
Translating abstract ideas like “biophilic design" and "unique nature-driven hotel experiences" into a tangible and recognizable brand experience.
Creating a brand identity that feels upscale while staying true to an organic, nature-inspired aesthetic.
Solution:
The hotel concept stems from fusing the 2 abstract ideas together Biophilic Design and Unique, Nature-Driven Hotel Experiences, to produce 2 key brand values:
Develop a brand identity for an upscale hotelier reflecting biophilic design and the unique nature-driven hotel experiences offered.
Challenge:
Translating abstract ideas like “biophilic design" and "unique nature-driven hotel experiences" into a tangible and recognizable brand experience.
Creating a brand identity that feels upscale while staying true to an organic, nature-inspired aesthetic.
Solution:
The hotel concept stems from fusing the 2 abstract ideas together Biophilic Design and Unique, Nature-Driven Hotel Experiences, to produce 2 key brand values:
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Nature & Human Collaboration — the blend of natural and urban elements.
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Wellness Journeys — a hospitality experience offering unique, nature-driven activities and services designed to enhance physical, mental, and emotional wellbeing.