ARBORIA

Hotel + Nature

More than just a place to stay, it's an unparalleled natural experience.


Brand Identity · Typography · 3D Design · Collateral
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ARBORIA is a hotel and conservatory where the beauty of nature and the ingenuity of people converge harmoniously. Rooted in the principles of biophilic design, they aim to redefine urban hospitality by offering sustainable accommodation, immersive spaces, and rejuvenating experiences that seamlessly integrate with the natural environment. At ARBORIA, they invite guests to immerse themselves in a transformative journey, providing a place where wellness, sustainability, and innovation thrive.

The name, ARBORIA, was partly inspired by the ‘arbor’ structure, representing the harmonious collaboration between people and nature. This concept extends to the brand identity system, featuring custom type and a dynamic logo developed to capture a sense of journey, combining natural and urban elements. The brand identity reflects the core values of nature-driven hospitality and wellness, emphasizing the importance of purposeful journeys.
CHALLENGE · 01

  • Develop a visual identity system around the concepts of:
    Nature + Human Innovation,
    Nature–Driven Experience,
    Upscale/Luxury Accomodation.
  • Besides the balance of natural and urban city characteristics, the brand should provide a tranquil and meditative appeal with some sophisticated quality.
SOLUTION · 02

  • Utilize the visual and fundamental characteristics of both natural and urban elements:
    Uniformity, Curves/Contrast, Scales of 3, Fractals, Soft Color Tones, Fluid Movement, etc.
  • Applying the previous elements to all visual components creates a unique identity system with characteristics like:
    Bold and Elegant, Dynamic and Versatile, Tranquil and Minimal.
  • Appeal to the concept of 'Journey' within content and messaging:
    Rest / Rejuvenation,
    Challenge / Exploration,
    Discovery / Enjoyment.