ARBORIA
Hotel + Nature
Rest, explore, and discover in an unparalleled natural experience.
Brand Identity · Typography · 3D · Motion · Collateral
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Arboria is a hotel and conservatory where the beauty of nature and the ingenuity of people converge harmoniously. Rooted in the principles of biophilic design, they aim to redefine urban hospitality by offering sustainable accommodation, immersive spaces, and rejuvenating experiences that seamlessly integrate elements found in the natural environment. At Arboria, they invite guests to immerse themselves in a transformative journey, providing a place where wellness, sustainability, and innovation thrive.
Brief:
Develop a brand identity for an upscale hotelier reflecting biophilic design and the unique nature-driven hotel experiences offered.
Challenge:
Translating abstract ideas like “biophilic design" and "unique nature-driven hotel experiences" into a tangible and recognizable brand experience.
Creating a brand identity that feels upscale while staying true to an organic, nature-inspired aesthetic.
Solution:
The hotel concept stems from fusing the 2 abstract ideas together Biophilic Design and Unique, Nature-Driven Hotel Experiences, to produce 2 key brand values:
Develop a brand identity for an upscale hotelier reflecting biophilic design and the unique nature-driven hotel experiences offered.
Challenge:
Translating abstract ideas like “biophilic design" and "unique nature-driven hotel experiences" into a tangible and recognizable brand experience.
Creating a brand identity that feels upscale while staying true to an organic, nature-inspired aesthetic.
Solution:
The hotel concept stems from fusing the 2 abstract ideas together Biophilic Design and Unique, Nature-Driven Hotel Experiences, to produce 2 key brand values:
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Nature & Human Collaboration — the blend of natural and urban elements.
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Wellness Journeys — a hospitality experience offering unique, nature-driven activities and services designed to enhance physical, mental, and emotional wellbeing.
Biophilic Design: The architectural and interior design concept that focuses on
integrating nature and natural elements into the built environment, in order
to improve overall quality of life.
The name Arboria is derived from latin root “arbor,” meaning “tree.”
It’s also a latin adjective:
- of a tree(s)
- resembling a tree
Arbor Passage Symbol: the arbor structure symbolizes Nature & Human Collaboration,
linking to ideas of journey and exploration through its passageway silhouette.
the blocky robustness of a cityscape with the fluid curves of nature.
